PPC Campaign Management

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We offer experienced and effective pay-per-click services that will translate in getting more customers and website visitors in the shortest amount of time.

We will manage Google AdWords and Bing Ads in order to help you get your message in front of the people who are searching for the products or services you offer in no-time.

PPC isn’t something you pay for and forget about kind of strategy, for our team. It requires constant updates, tests, and modifications to get the most out of your investment.

We offer the most experienced PPC campaign management, so your company can be shocased to interested customers the moment they start searching for the products and services you offer.

How can PPC advertising help your business?

Why Do You Need Us to Manage your AdWords?

PPC advertising is a powerful solution when you do not have enough time to direct all your marketing efforts into an SEO strategy. Our Google AdWords consultants can help you:
  • Attract more leads, increase your sales, and get your information in front of more people faster
  • Effectively target specific neighborhoods and communities and/or open your business up to a global market
  • Specify who receives your ads, based on everything from demographics to the times of day that they’re most likely to be searching for your products and services
  • Control your ad spend by setting the budgets and other limitations
  • Reach a mobile audience (mobile devices account for 53% of paid search clicks)
  • Get more calls (69% of searchers on a mobile device will call a business straight from the Google search results)
  • Get a suspended AdWords account back to good standing
pay per click

But most importantly:  this is an effective way to get noticed ASAP! Some keyword terms for PPC and SEO are extremely competitive, and some companies have been working exclusively on their SEO for years to secure the top positions for those keywords. However, using our AdWords PPC consultants you can still position yourself above those companies and start maximizing your returns right away.

How Do AdWords Management Services Work?

When you work with us, you will be assigned an expert and dedicated account executive who understands how to target specific ad groups and segment campaigns in a way that maximizes your cost-to-conversion ratio.

Your PPC strategy starts with an audit of your current campaign if any, and a detailed analysis of your website and industry.

Next, we will find the right keyword phrases to start your campaign. We carefully balance the highly competitive terms with long-tail keywords that are less expensive, but still attract some valuable customers looking for your specific solutions.

Choosing the right keywords and the bidding for the most effective positions is more important than ever for effective marketing.

AdWords Management

For example, not too long ago Google placed a few paid results at the top of the search engine results page, and then you could find a longer list of ads down the right-hand side of the page. Google has since removed those side ads while increasing the number of ads it shows at the top of the results.

Of course, just seeing your ad isn’t enough. Your potential customer will need a valid reason to click on your ad and visit your site. Great ad content and design will convince your customer to click through to your site.

We can create and design the ad text and optimized landing pages that will contribute to a higher Quality Score and give your potential customers a reason to choose you over the competition. We’ll also make sure that call and conversion tracking tools are in place to monitor and measure the success of the campaign.

Pay Per Click Management Pricing

Every campaign is differs from the next and there are a number of factors that can impact your strategy, which means there are no such things as a general PPC campaign.
Everything from the keyword volume to your monthly spend could change the pricing structure, so contact us today and we’ll be happy to discuss your options.

Pay Per Click in 6 Steps

1.

Define Performance Goals and Review Historical Data

Everything we do at Optimism Digital is tied to ROI. During our initial review, we will define goals, review historical data and tailor a clear strategy. By analyzing cost per click, conversion rate, cost per acquisition and revenue, we can guarantee that our services provide the necessary value. We can also tie our successful conversions back into our optimization, resulting in a higher converting campaign moving forward.

2.

Implement Tracking

Everyone at Optimism Digital is Google AdWords and Google Analytics certified. We have the ability to implement basic to advanced tracking options for all clients.

3.

Build Keywords and Targeting

Without the right keywords and targeting, you can waste hundreds of thousands of dollars a year. Most of the time, when approaching new accounts, we can reduce our fees by simply removing poor ads and keywords. In this step, we either refine the account or build a new one from the ground up. We maximize each bid for your campaign.

4.

Creative Ad Copy Development

You are only as good as your copy, which is why Optimism Digital has a team of creative professionals with years of knowledge. With our experiences, data analysis and testing abilities, we will ensure your copy is top-noch.

5.

Landing Page Optimización

Our unique and effective CRO methodology will guarantee the best conversion rates for your site. We KNOW our landing pages.

6.

Bidding Strategy

The right bid is critical. That is why we used advanced software and our own insight to guarantee you are never overpaying. Once we are up and running, Optimism Digital will monitor, report and refine our strategy on a daily basis.

Frequently Asked Questions

Ready To Perform Your Business On The New Level?

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