First step is identifying the keywords your target audience uses when searching for your products or services. You have to reach the right audience to generate a high ROI. We can help you choose the best keywords based on search frequency and relevance to your website.
Thorough Competitive Analysis:
There is no other competitive marketplace like the internet. Your competitors are also competing with your keywords and reaching your potential customers. Analyzing your competition’s online strengths and weaknesses is of great benefit for you; you can then take best practices and apply them to your strategy. Our team will always be on top of the game, analyzing your competitor´s website data. You will never be in the dark!
We thrive in building well-rounded link roster that includes many kinds of links and opportunities to help you compete. Relevant, high-quality links are one of the most important factors in determining how well a website will rank in the search engines. Building relevant links from other websites is an intricate process that requires time and patience.
Website Optimization Services and Content Development:
You want to reel your potential customer with a killer content strategy. This is extremely important to have online success. Search engines will index unique and brand new content. SEO strategies for content will not only increase your rankings, but aids in converting your visitors to customers. Our writers produce professional, unique content that delivers a clear and optimized marketing message to both search engines and users.
Local Search Optimization:
If your customer is looking for a local service or product, the search engines will often pull a geographic map of local business listings with important contact and directional information. We will help you optimize your local business listings for these locally based focused searches. Local search advertising specifically targets local consumers ready to buy a certain product or service. A higher percentage of these customers will purchase once they’ve found the locations where they can do business near them. So if you own a small business, we´ve got you covered.
With the incredible boom of smart phones, mobile search engine searches are increasing in popularity. Optimizing for mobile SEO requires a unique strategy that facilitates quick and easy viewing of the most important information about your business.
We will help you attract your target audience that goes online to compare products from different vendors, or search for an online store or product by category. By ranking well in these searches, your customers can find and buy your products with just a couple of clicks.
One of the largest content platforms worldwide is YouTube. Video marketing is one of the most effective actions to achieve maximum visibility of the brand and company, and YouTube is the best showcase to show creations with our brand as a protagonist.
It is a suitable strategy for all types of companies, small and large. Without making big expenses we can create video content that is relevant and that will showcase our products and services.
We will not only create those videos; we will also include SEO video techniques to start ranking your video better than those of the competition.
We will set up analytics reporting on your site and then offer guidance and recommendations on how to take advantage of the data we have collected. We examine all the relevant metrics and data related to your site visitors to determine what keywords and search engines are driving the most traffic, and what changes need to be made to your site to increase relevant traffic and conversions.
We provide a detailed SEO report of your website’s key performance indicators so you can easily see the improvements made from our efforts.
Local Marketing is our terminology for SEO (Search Engine Optimization).
Sounds fancy, doesn’t it? Let me break it up for you:
Every day, millions of users type in searches into Search Engines (Google, Bing, Yahoo). When the search engine finally displays the results, you will probably encounter hundreds of pages filled with links related to your search. According to Search Engine Watch, The #1 position in Google search display gets 33% of search traffic. The second link gets 16% and traffic degrades from there on. So, this means that it is imperative to rank at the top of the first page of search results. This is where SEO practices come in handy.
Online marketing is what we know and love. Our clients successes are our success. Saying that it is exciting when our clients reach the first page of Google is an understatement. We take pride in employing digital marketing tactics that will uphold future search engine updates.
Through our website audits, comprehensive keyword research, carefully crafted content strategies and ability to connect the dots with the online spaces that your customers inhabit, our suite of services are second to none. Is your site on that first page? Are your competitors? That’s why we’re here: to get you to the first page so you can experience a flood of new – buying – visitors to your site. Our search engine optimization services are based on years of research and experience, and we continue to improve our techniques and tools to stay ahead of each and every change in the search engines.
Search Engine Optimization in 6 Steps
After analyzing the keywords, we now have the information needed to make decisions. An Optimism Digital consultant will assign keywords to the pages on your website. This part of the strategy is critical, as it will be the road map for the entire campaign. Once we agree on what we want to rank for, we can begin on-site optimization. Onsite SEO is a process that Optimism Digital makes sure to expedite quickly so that results can become tangible. Remember that SEO is a long term endeavor.
On-Site Content SEO
At Optimism Digital we currently deliver high-end inbound content marketing, which generates large levels of traffic, social shares and links to the website. Our content strategies set us apart from other SEO companies, as our content team delivers the highest quality content. In addition, we have full translation experts, allowing us to optimize your website in an language. The process is very straightforward; we will simply take the keywords listed in the keyword assignment for that page and work them into that page’s copy. This will be a further step for search engines to rank you for those terms. In this phase, we will also make sure that all on-page titles, such as H1s and H2s are optimized. We guarantee results.
Advanced Search Engine Optimization and Internal Linking
Our final step is tailoring advanced search engine optimization strategies. It should be noted that external link building may occur at different times, this will all be based on the link building strategy the Optimism Digital specialist creates, which will be dependent on the goals of the marketing campaign. Our company has proven sucсess in these areas. Recently, we were able to boost client´s rankings by over 400% just through competitive backlink analysis.